Our story

To make preventative and restorative dental care simple, accessible, and stress-free. Helping pets live healthier, happier lives through expert-led, proactive support.

To redefine pet dental care by combining prevention with accessible, fixed-price treatment. So every pet, including the one in three with active dental disease, can get the care they need.

Our values

• Prevention first: We believe the best care starts early. Our focus is on maintaining health, not just treating problems.
• Kindness in care: Everything we do is designed to be gentle, supportive, and stress-free for both pets and their owners.
• Expert-led: Our approach is guided by experienced dental professionals, giving you confidence in every step of your pet’s care.
• Simplicity: We make dental care easy to understand, easy to access, and easy to stay on top of.
• Long-term commitment: We’re here for the journey, whether that’s in clinic or at home; supporting your pet’s dental health at every stage of life.

How we work

At Luna our number one priority is always delivering clinical dental care at exceptional standards, with our protocol-led efficient operating model enabling us to provide care for as many patients as possible every day. A typical day at Luna involves a veterinary surgeon carrying out 3-4 dental procedures with the support of two nurses, along with dental health consultations.